ATL Personnel

Wednesday, July 25, 2012

ATL Personnel are a recruitment agency located in Birmingham, primarily focusing on construction. They came to me requesting an overall brand identity, to include a business card and letter head design.

Being a start up company they had no current branding, so the design was done purely based on client feedback and request.

The final result was a very minimal logo design, with an icon that could sit with various documents and still carry a strong identity.

The letter heads and business cards were designed in a similar manner, carrying on the minimal design style. This allowed for content to be the key focus throughout the brand.